In today’s time, traditional marketing isn't the only means to publicize your product or services to be able to get sales. Digital marketing came very far in this and now you must concentrate on it also. It is also cheap as compared to traditional marketing cost. It is a wide term. It is a wide field and this is why it has vacancies coming in for various new profiles. It is not limited to a particular area. It has the power to make your startup a BRAND.